Diet alternatively marketed as sugar-free, zero-calorie or low-calorie drinks or light drinks are sugar-free, artificially sweetened versions of carbonated beverages with virtually no calories. They are generally marketed toward health-conscious people, diabetics, athletes, and other people who want to lose weight, improve physical fitness, or reduce their sugar intake. Though artificial sweeteners had been known since the discovery of saccharin in ,  the diet beverage era began in earnest with the launch of La Casera also known as Gaseosa in Madrid, Spain using cyclamate. This was followed by the development of No-Cal ginger ale in Hyman and Morris Kirsch of Kirsch Beverages Brooklyn, New York formulated No-Cal for diabetic and otherwise sugar-restricted hospital patients, also using cyclamate calcium to replace the sugar. Recognizing Americans’ growing desire for weight loss, Kirsch began marketing No-Cal to the general public, particularly to women. By , the drink had become popular in New York City and the surrounding region. In , Royal Crown Cola introduced their own cyclamate and saccharin sweetened dietetic beverage, Diet Rite. Following highly successful trials in Chicago and North Carolina, RC began marketing Diet Rite nationwide for the general public in
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